Pretty Woman Parlor was founded in 2021 with the intent of creating an environment where women can feel safe and superior, through hair care. Owner, DeKayla Jenkins , has been a serial entrepreneur for 6 years. This includes being a full time hairstylist, makeup artist, model, brand ambassador, and content creator. She knew who she was at a young age and is now in her 20s, helping women of all ages find themselves and gain the upmost confidence.